Customer Meetings

Customer Meetings

 

 

Customers Launching

Focus on pushing them through the steps to launch. Once a customer completes a section date it in the spreadsheet.

  • Developer Accounts (incomplete)
  • Strategy (incomplete)
  • Target Audience (incomplete)
  • Content (incomplete)
  • Habits (incomplete)
  • Branding (incomplete)
  • Launch!! (write down eta)
  • Spread the Word (incomplete)

Developer Accounts

This is considered complete when you can log in to the customer's Apple and Google Play developer accounts and have Admin access. 

 

Strategy

You have built a document that is storing all of this information in a way that the customer can quickly access. 


How we will stay accountable: 

  • Developer Accounts (incomplete)
  • Strategy (incomplete)
  • Target Audience (incomplete)
  • Content (incomplete)
  • Habits (incomplete)
  • Branding (incomplete)
  • Launch!! (write down eta)
  • Spread the Word (incomplete)

Target Audience 

  • What is the point of this branch of your organization?
  • Who is your target audience (how many people)?
  • What is the main behavior they should complete?
  • What other behaviors do you want down the line?
  • What assumptions are you making? 
  • Is there anything they shouldn’t have access to?
  • What information may be relevant to capture?

Content: 

  • What content are you storing inside the platform? 
  • Are you creating this content from scratch?

Habits: 

  • What would a year long journey of app usage look like broken down? Please include milestones of participation, push notifications, stand alone challenges
  • What should a user be able to do quickly?
  • What kind of push notifications will you be sending?

Branding/White Label:  


    • How will you be describing your app to others
      • Name for your App?
      • Subtitle?
      • General Description?
    • Who will be designing your category icons, app icon, welcome screens & screenshots?

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