Table of Contents

Step 1: Gain access to the customer's website builder

Step 2: Create a Landing Page Draft for Clients to Review

Step 3: Build the Landing Page

Step 4: Notify the customer and our general slack

Step 1: Gain access to the customer's website builder

Search our client’s organization name on HubSpot to find the email addresses of the people who work at that organization. If there are multiple email addresses, include all of them in the first email to figure out who is the best person to reach. Create the email in HubSpot so you’re able to track the emails.

In the email, explain how MilkCrate is offering to build landing pages for our client’s app on their website as a complimentary service and communicate with the customer to gain access to their website builder.

Feel free to use this email template.

Reach out to Morgan if the client has questions you don’t know the answer to or wants to get on a call to discuss further. Follow up with clients until they reply to your email whether they are interested or not.

Step 2: Create a Landing Page Draft for Clients to Review

After the client lets you know they are interested, you can start working on the landing page draft for their organization.

1. Make a copy of the landing page template and rename the Google Doc “[Client’s Name] Landing Page”. Place the draft in the "Landing Page Drafts" folder.
2. Write the landing page content based on the client’s app. The template is just an outline of what the landing page should include. You can learn more about the client’s organization and their app by reading MilkCrate’s case studies, the app description in the app store, and their website.
3. Once the draft is completed, let Morgan review the content before sending it to the client. Ask the client if there are any changes they would like to make before moving forward.

Step 3: Build the Landing Page

Once you gain access to their website, communicate with the client where they would want you to create the landing page on the back end of the website. Begin copying and pasting the content in the Google Doc onto the website.

Create the graphics using Canva

1. Download the app and take screenshots and screen recordings on your phone.
2. Upload them on Canva to create the iPhone graphics. You can find the login for the client’s app and Canva in the password spreadsheet.
3. Download images as PNGs and videos as GIFs

Examples of landing pages we built for our clients:

• Game On Philly!
• Hoplite Resilience Center
• World Savvy

Step 4: Notify Customer & Internal Team

Once you finish building the landing page, email the client and have them review the landing page before publishing. Work with the client until they are satisfied with the landing page.

Then, message our general slack to let us know you finished building the landing page!