AARRR Metrics

AARRR Metrics

Your team is in charge of understanding the strengths and weaknesses of your app. These metrics will help us to isolate for improvement and further iteration.

  • Acquisition: The ratio of individuals who should download the app, ie your target population, to actual accounts made in the app.
  • Activation: These are users that not only created accounts but started to use the app during the first week of creating an account.
  • Retention: This is tracking user engagement after the first week. Which users are staying engaged?
  • Referral: This is the likely hood that your users will refer other users to download the app. This isn't always applicable.
  • Revenue: This is the time saving of your team, revenue generated from the app, or grants given based on data derived from the app.

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    • Report Meeting(s)

      Our team will sit down and review your AARRR Metrics, Key User Scenarios, and Maintenance to see if there are areas for improvement.

    • Data Support

      Requesting a Chart: Email support@milkcrate.tech to request a chart. We should be able to fulfill your request in 4-16 business days. Reports: Our team will create a quarterly report to review the AARRR metrics and key user scenario success.

    • Collaboration

      Kickoff Meeting: Reviewing the platform core concepts, identify the user, identify AARRR metrics, identify key user experiences, disseminate tasks. Interviews: Our team will be reaching out to individual users and other stakeholders to understand ...

    • Marketing Meeting(s)

      Before your app goes live and any time after if you are having issues with user acquisition (see the AARRR metrics for further explanation) we will review what our team can help with and review suggestions when it comes to improvements to marketing. ...

    • Kick-Off Meeting

      What the customer should do to prepare: Think about who should be the main user of your app What should your user be able to do within the app Start collecting all events, surveys, and other content that should be uploaded to the app Who should ...