Your team is in charge of understanding the strengths and weaknesses of your app. These metrics will help us to isolate for improvement and further iteration.

• Acquisition: The ratio of individuals who should download the app, ie your target population, to actual accounts made in the app.
• Activation: These are users that not only created accounts but started to use the app during the first week of creating an account.
• Retention: This is tracking user engagement after the first week. Which users are staying engaged?
• Referral: This is the likely hood that your users will refer other users to download the app. This isn't always applicable.
• Revenue: This is the time saving of your team, revenue generated from the app, or grants given based on data derived from the app.